To be a top expert in your field you will need to have a vast knowledge of the issues facing your industry. Don’t worry, it’s not hard and it’s not a lot of work to do this. The first thing to do is to identify your major areas of expertise and then create sub-categories that reflect the reality for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future. You see, there are lots of ways to apply your talent and knowledge to the issues at hand.
Next, create an expert BIO that showcases the reasons why you are knowledgeable in your field. Include your accomplishments and any media placements such as appearing on radio or TV or in newspaper or magazine as the guest or expert. List all of your education, credentials and any special awards or recognition you received along with the organization that recognized you. Now, start to create your media contact database so you have a plan of how to get booked on the media when the time is right, such as when the conversation around your area of expertise becomes hot. Make your connections in advance. Introduce yourself to your media contacts, but not before you are ready.
You contacts that you make in advance will help you when there is an issue or development in your area of expertise. Let’s say you are a Workplace Expert or Career Expert and there is an unemployment report that comes out indicating even more workers have been laid off. Enter YOU, the career expert, who can give pointers on how these workers can prepare for their future when hiring begins again down the road. Make sure your media contacts have your contact info so they can connect with you quickly. Stay well informed, well read so you have the history of knowledge to back up your commentary. Send your points on the issue or news event at hand to the media and you ‘ll be in good shape to be chosen as the expert or analyst they call for commentary.
When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.
Invest in media training. The media loves a well prepared and media trained expert who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points. Order a digital copy of your appearance. This appearance very important in your marketing strategy and most shows do not offer a tape service.
Access more strategies about creating expert status by Accessting TV publicity. Experience the incredible success to your career by Accessting publicity on tv and other media such as radio, newspapers and internet news sites. Plenty of resources available to help you go to all new levels of success.
