There are many techniques to use with information marketing, but none are as consistently effective as testimonials.
Your marketing efforts will be become much more effective if you include customer testimonials. These are a powerful tool because they build trust between you and your new potential clients. They are especially useful when someone is looking into your company for the very first time. When they see that other people have been satisfied with their experience, they will be more motivated to work with your company. A business that has no testimonials seems unreliable.
Other marketing methods do not have the positive impact that is created by real life customer testimonials. Brochures, direct mailings, and other marketing tools are often received very skeptically. But when a new lead can see the positive comments made by other people, they begin to trust your company more. This is because the words of a third-party are much more believable than what a business claims about itself. Presenting a variety of customer testimonials is an even stronger marketing tool.
When using testimonials in information marketing it is important to pay attention to certain aspects. The weight of the testimonial will be much greater if you can get one from an industry leader in the field you are aiming to serve. If your company’s testimonials come from someone with equal or higher prestige than those you are targeting, they will be very effective. Testimonials are most effective when you can use the name of the company and can quote an executive or the owner. Depending on the industry, the area in which your company is located and the monetary investment involved, a potential buyer may even contact the person who has provided the testimonial for further information.
Be sure to select the best testimonials possible to add to your brochures, mailings, and website. You can use small excerpts that put your business in an especially positive light. By varying the products mentioned, you will be able to attract the greatest number of customers, leading to a significant increase in business.
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about testimonials at www.MarketBlazer.com.
