Everyone knows that Google is at the top of the food chain when it comes to internet searches and no other search engine comes close to the 85% of market that Google holds. Bing and Yahoo are considering merging, however this will probably not pose too much of a threat to the information super hold of the internet giant.
There has been talk however, that with the amount of information Google currently holds on the population of the world, it possess more information than that of any world power, and as it currently hands onto its internet search data for 18 months. This data remains forever as property of Google and is shelved and stored. To date all internet searches are still being stored by Google.
Big Brother is always watching and the longer you search these websites and are on them, the more they get linked to your name. You need to make sure that when you are making a search, you wouldn’t mind if someone else saw what you are doing, because in reality, someone can and does look.
Bing however is saying that they are going to just save that information for six months and then delete it after and Yahoo has said that they will only be holding on to it for a mere three. Searches say a lot about you, so if you are uncomfortable with Google hanging out to that forever, you might want to rethink the engine that you are using. If you don’t mind though, then that is your personal and informed decision.
Whether you are looking up a science project online or ordering a sweater or even looking up how to make bread, do you really want that out there for people to check up on you and link you back to it. Not to mention that when you order that sweater, personal and financial information could get out there. In the end, just be careful and aware of what you are doing and searching.
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